Introduction to the Team
The Aviators were announced in October 2024 as College Football 25 announced the return of Team Builder. I wanted to take advantage of that opportunity and create my own team with their own image and assets. Below is a collection of how the team was designed from scratch for future games to be played.
Original Sketch Concept for the Aviators Logo
The Primary Logo of the Kitty Hawk Aviators.
Original Announcement Design for the KHU Aviators
Coaching Staff Announcement
Staff Announcement for the Aviators.
Head Coach Announcement for the Aviators
AAC Conference Introduction
Uniforms
Designing the team's uniform in the College Football Team Builder, I planned on incorporating a reveal for the Aviators as well as a guide to which combinations would be worn throughout the year. I am planning on updating the uniforms in the future along with the logo and team visuals.
Images are created to create an aesthetically pleasing experience on Instagram when the user swipes through the slideshow. Each image would smoothly transition into the next with each swipe with some elements merging into other images.
Establishing the Team's Brand
The Aviators were created with the sunny skies and integral history of Kitty Hawk, North Carolina in mind. When designing their uniforms, social media account, and team apparel, I wanted to involve the cultural impact of the Wright Brothers into each piece I designed.
Below is a collection of the team's visual appearance to the fans and the game of football. Pieces include teasers, quote templates that would be used throughout the season and offseason, and schedule information.
An example of a quote post that would be released on social media.
Aviator Uniform Teaser Post
Week 1 vs. BYU Cougars
The game content was arguably the most important aspect of the Aviators and their identity as a football team. Staying consistent with fonts, elements, color schemes, and layouts proved to be the ultimate factor in grouping social media posts together and making the branding seem coherent and understandable. Week 1 began the journey to improve my branding skills, starting with creating graphics for pregame, during the game, and postgame content.
Week 2 vs. UNC Tar Heels
Week 3 vs. UCA Bears
Week 4 vs. Rice Owls
Week 5 (Bye Week)
Week 6 vs. USF Bulls
I decided that the midpoint of the college football season was a good time for me to reflect on the efficiency of my templates. I made a few adjustments to some of the templates used during the game, such as the score updates and highlight thumbnails.
